About Alyssa Lofgren Curran
Specializing in cute and catchy copy since 1985!
Hello and thanks for visiting my little corner of the internet! My love of writing began early - in the 90s, to be exact, when my biggest life crisis was my brother digging all the cookie dough chunks out of the ice cream -- and I wrote a seething essay professing my anger. Okay, so maybe that didn't happen, but I DID win a "Young Writer's" award at Enterprise Elementary School in Debary, Florida for a riveting essay about my grandmother’s homemade buttermilk biscuits.
In high school I enjoyed writing bad, angst-ridden poetry, but I never realized I could make a living out of writing until I got to college and learned that most people who got paid to write, other than Stephen King or Danielle Steele, were called journalists. I completed my bachelor’s degree in Magazine Journalism in 2008, just in time for the economy to tank and for journalists everywhere to move to their new offices (the unemployment line).
I began work as an assistant technical copywriter for a consumer goods company in 2008, and then moved on to packaging copywriting, and then eventually, into my true passion of web content writing, editorial management and social/digital media marketing in 2010. I am currently a Social Media Strategy Manager for a national breast cancer event, and in spare time, consult as a digital marketing strategist and copywriter. I've had the honor of working for a wide range of clients including Emmy award winning T.V. shows, whimsical toy companies and food brands that have become household names.
I also run a humor weight loss blog called the Double Chin Diary that has a highly engaged readership and social media presence, giving me a hybrid role as both an influencer and someone who manages influencer and blogger relations. In 2013, I earned a master's degree in Mass Media Communication from California State University, Northridge on the impact of social media within student media. You can check that out at my social media website, SocialSyllabi. I also participate in panels and guest lectures about social media within industry conferences and the California State University system.
I currently reside in sunny Los Angeles, where you'll find me hiking the glorious but smoggy mountains, wrangling a toddler and an infant, and dreaming up delicious low-fat concoctions, or trying to teach my cat to walk on a leash. Just kidding about that last one. (Kind of.) Please send me an e-mail, tweet, or text to discuss digital marketing, copywriting, brand naming or social media projects you could use help with. I'd love to learn more!
Thanks for visiting and have a wonderful day!
Web content creation and copywriting
Product and brand naming
Social media strategy, content, and community management (including social crisis communication)
Proofreading and copyediting
Digital Marketing and Advertising Strategy and Optimization