About Alyssa Lofgren Curran
Specializing in cute and catchy copy since 1985!

Hello and thanks for visiting my little corner of the internet! My love of writing began early -  in the 90s, to be exact, when my biggest life crisis was my brother digging all the cookie dough chunks out of the ice cream -- and I wrote a seething essay professing my anger. Okay, so maybe that didn't happen, but I DID win a "Young Writer's" award at Enterprise Elementary School in Debary, Florida for a riveting essay about my grandmother’s homemade buttermilk biscuits.



In high school I enjoyed writing bad, angst-ridden poetry, but I never realized I could make a living out of writing until I got to college and learned that most people who got paid to write, other than Stephen King or Danielle Steele, were called journalists. I completed my bachelor’s degree in Magazine Journalism in 2008, just in time for the economy to tank and for journalists everywhere to move to their new offices (the unemployment line).



I began work as an assistant technical copywriter for a consumer goods company in 2008, and then moved on to packaging copywriting, and then eventually, into my true passion of web content writing, editorial management and social/digital media marketing in 2010. I am currently a Social Media Strategy Manager for a national breast cancer event, and in spare time, consult as a digital marketing  strategist and copywriter. I've had the honor of  working for a wide range of clients including Emmy award winning T.V. shows, whimsical toy companies and food brands that have become household names.

 

I also run a humor weight loss blog called the Double Chin Diary that has a highly engaged readership and social media presence, giving me a hybrid role as both an influencer and someone who manages influencer and blogger relations.  In 2013, I earned a master's degree in Mass Media Communication from California State University, Northridge on the impact of social media within student media. You can check that out at my social media website, SocialSyllabi. I also participate in panels and guest lectures about social media within industry conferences and the California State University system.

I currently reside in sunny Los Angeles, where you'll find me hiking the glorious but smoggy mountains, wrangling a toddler and an infant, and dreaming up delicious low-fat concoctions, or trying to teach my cat to walk on a leash. Just kidding about that last one. (Kind of.) Please send me an e-mail, tweet, or text to discuss digital marketing, copywriting, brand naming or social media projects you could use help with. I'd love to learn more!


Thanks for visiting and have a wonderful day!


Specialties

  • Web content creation and copywriting

  • Product and brand naming

  • Social media strategy, content, and community management (including social crisis communication)

  • Proofreading and copyediting

  • Blogging

  • Marketing Communications 

  • Digital Marketing and Advertising Strategy and Optimization 

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